The Esthetician
Marketing Reset.
More clarity, consistency and direction in 30 days — without complicated funnels, constant posting, or tactics you don't need. We focus on the foundation so your marketing finally feels intentional.
Michelle Trolio
We focus on the foundation
- Who you want to attract
- What you want to be known for
- Which service you want to grow
- How your message leads to booking
You'll leave with stronger positioning, purposeful content, and a realistic marketing plan you can keep using after our work together.
What's Included
The Esthetician Marketing Reset, end to end.
No complicated funnels, constant posting, or tactics you don't need. Just the foundation — clarified, written, and ready to use.
60-minute strategy session
A focused business and marketing call to set the direction for the next 30 days.
Ideal client & priority service clarity
We clarify exactly who you want to attract and which service we want to grow.
Instagram profile & messaging review
A practical review of your profile, pinned content, and current messaging.
Website & booking path evaluation
We look at what happens between discovering you and scheduling an appointment.
Rewritten Instagram bio + clearer call to action
A sharper bio and a primary CTA so the next step is obvious to visitors.
Eight strategic social posts with captions
Ready-to-publish posts with full captions that support your priority service.
One focused monthly promotion
A single campaign around your priority service — availability, education, or a series.
One email for current or past clients
A written email that supports the promotion and re-engages your existing list.
Personalized 30-day content calendar
A day-by-day plan showing what to post, when, and why — built around your goals.
Final review call with next-step recommendations
We close the Reset with a review and a practical, prioritized plan for what's next.
Investment
You're not buying guaranteed bookings — you're buying clarity, direction, and usable marketing assets.
Who This Is For
A good fit if you're already good at what you do.
The Reset is built for established estheticians who run a real business — and want marketing that finally matches the quality of their work.
This may be a good fit if
- You are a licensed esthetician or established skincare professional.
- You provide a quality service but struggle to communicate its value online.
- You want to promote a specific facial, treatment or skincare specialty.
- You already have a functioning business and a way for clients to book.
- You want personalized guidance instead of generic social media templates.
- You are willing to participate, provide business information and implement recommendations.
Not designed for
- Guaranteed bookings, overnight growth, or viral content.
- Fully outsourced daily social media management.
My goal is to give you clarity, direction and useful marketing assets — not make promises that no ethical marketer can guarantee.
About Michelle
Marketing guidance from someone who actually understands esthetics.
I'm Michelle Trolio, founder of Esthetic Marketing Pro. I hold a bachelor's degree in Business Administration with a focus in Marketing Management, and I bring more than 20 years of experience in sales, marketing, business development and client relationships.
I'm also a licensed esthetician who works directly with skincare clients. That combination matters.
I understand the difference between attracting attention online and attracting a client ready to invest in professional skincare — consultations, rebooking, retail, upgrades, trust, and the realities of building a service-based beauty business.
20+
Years in sales, marketing & client relationships
B.S.
Business Administration — Marketing Management
Licensed
Esthetician working directly with skincare clients
Nationwide
Based in Columbus, Ohio · working virtually across the U.S.
You won't have to explain your entire industry to a general marketing agency. I already speak the language — and I'll help you translate your expertise into marketing your potential clients can understand.
My Approach
Marketing made clearer, more personal and more useful.
Clarity Before Content
Before creating more posts, we identify the client, concern and service your marketing should support.
Strategy That Fits Your Business
Your plan reflects your location, schedule, services, capacity and actual goals — not someone else's social media formula.
Client-Centered Messaging
Potential clients rarely search using professional industry language. We turn your expertise into messaging that connects with what they're experiencing.
A Simple Path to Booking
We review what happens between discovering your business and scheduling, then remove unnecessary confusion or friction.
Honest Expectations
Marketing can improve visibility, clarity and opportunity. It cannot guarantee a specific number of clients or sales within a particular timeframe.
What Clients Say
About working with Michelle.
“Michelle is incredibly easy to connect with. Her honesty, encouragement and dedication to my success are evident. She is patient, knowledgeable and a joy to work with.”
Haley S.
“I've tried other digital marketers before, but Michelle helped me better understand how to attract clients. What I appreciated most was her dedication to building a personal relationship — it felt like having someone genuinely guiding me through the process.”
Christian K.
“Michelle provided professional, high-quality work and exceptional value to my business. She is the real deal.”
Yessenia L.
Note: Each client's business name, industry and specific project are added when permission is granted to publish those details.
How It Works
A simple, personal process.
Request a Fit Call
Tell me a little about your business, the service you want to grow, and what currently feels unclear about your marketing.
Talk With Michelle
We'll have a focused 20-minute conversation to determine whether the Reset matches your needs — no pressure, no hard sell.
Begin Your Reset
If it's a fit, you'll receive your agreement, $597 invoice, and onboarding questionnaire. Work begins after onboarding and payment are complete.
Leave With a Clearer Plan
At the end of the Reset, you'll have updated messaging, marketing assets, and a practical plan for what to do next.
FAQ
What is marketing for estheticians?
Marketing for estheticians includes the messaging, content, online visibility, client communication and booking experience used to attract and retain skincare clients. Effective esthetician marketing helps potential clients understand who you serve, which concerns and services you focus on, and how to schedule an appointment.
Your Next Step
Your marketing doesn't need to be louder.
It needs to be clearer.
If you're good at what you do but tired of guessing how to communicate it online, the Esthetician Marketing Reset can help you create a more focused message and a more intentional path to booking. A limited opening is currently available.
Short Fit Application
See if the Reset fits your business.
Share a little about your business and the service you most want to grow. If it's a fit, you'll reach my calendar to schedule a focused 20-minute call.
The project is not reserved until the agreement is signed and the invoice is paid. No payment plans available at this rate.